event marketing

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

July 10, 2023

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

Festivalization of B2B Events

May 22, 2023

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

The Future of Attendee Acquisition Marketing is Here

May 8, 2023

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

April 10, 2023

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

CEIR Explores Attendee Acquisition Trends Driving Growth

February 26, 2023

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

CEIR Research Council Spotlight on Arjun Chakravarti

November 20, 2022

CEIR Research Council Member Arjun Chakravarti shares how he and Cogknition Analytics use CEIR research to maximize his goals and objectives.

CEIR Research Council Spotlight on Toby Purdy

November 13, 2022

CEIR Research Council Member Toby Purdy shares how he and The Expo Group use CEIR research to maximize his goals and objectives.

CEIR Research Council Spotlight on Dennis Smith

October 30, 2022

CEIR Research Council Member Dennis Smith shares how he uses CEIR research to maximize his goals and objectives.

CEIR Research Council Spotlight on Jennifer Hoff

October 2, 2022

CEIR Research Council Member Jennifer Hoff shares how she and Taffy Event Strategies use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Brett C. Mitchell, CVE

September 18, 2022

CEIR Research Council Member Brett C. Mitchell, CVE shares how he and the Overland Park Convention Center use CEIR research to maximize their goals and objectives.

Tag: event marketing