Marketing in a Pandemic-Focused World
By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think [...]
event marketing
A New Spin on Audience Engagement
If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration. [...]
Why You Need Detailed Customer Profiles
By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales [...]
14 Incredible Women in Event Tech Talk About the Biggest Change Event Pros Will Have to Deal With in 2020
By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is [...]
CEIR Case Study over Head of Marketing Insights: An Interview with D. Bradley Kent of VisitDallas
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case [...]
9 Ways to Drive Media Interest for Your Event
By Nikolay Novoselov A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published on our affiliate site [...]
The Biggest Overlooked Thing You Need To Succeed At Trade Shows
By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts [...]
Is Your Event App Just a Gated Social Media Channel?
By Mike Doane When an attendee first opens your app, what do they see? What options are they given? Many will receive an experience identical to Twitter or Facebook. A large [...]
Considering Disabilities When Designing Inclusive Events
By Tracy Stuckrath A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL You’ve just arrived at the hotel for your company’s sales [...]
Crisis Communications: The Most Important Tweet
By Danalynne Wheeler Menegus A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published by Corporateeventnews.com.] When [...]