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Exhibition Organizer Perspective: What is the Next Marketing Tactic?

May 29, 2014 // 0 Comments

By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing [...]

EXHIBITOR 2014 Recap

March 27, 2014 // 1 Comment

by Adam Polaszewski, Director of Marketing, INXPO Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 [...]