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by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist (GES) Ever since the dawn of the digital age, the exhibition world has been abuzz about eliminating printed materials. A recent study by CEIR shows a paradox of printed versus digital – and […]
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to describe the disruptive impact of digital on different industries, print media to name one. Though indeed print media is […]
