Digital

Digi-transa-data-accela-formation…

June 6, 2021 // 1 Comment

Digi-transa-data-accela-formation…big fancy buzzword, but what does it mean? Brian Scott of ClearTone Consulting shares what this buzz word is all about and what it means for the exhibitions and events industry. [...]

Winning Strategy is IT Strategy

November 15, 2020 // 1 Comment

As the pace of change quickens with every year, leadership decisions become even more fundamental to survival. This article by Brian Scott of ClearTone Consulting takes a brief view of this challenge through the lens of information technology. [...]

Don’t Forget About the Data

September 27, 2020 // 1 Comment

A silver lining to digital events that the industry has seen is capturing valuable data on attendee engagement. Brian Scott of ClearTone Consulting shares virtual platform data insights and what that means for your organization. [...]

An Open Letter to the Events Industry

September 20, 2020 // 2 Comments

Don Neal of 360LiveMedia shares his thoughts on how the exhibitions and events industry can evolve and survive in this open letter. [...]

Stop Calling It a Virtual Event!

August 23, 2020 // 1 Comment

The word "virtual" has been taking the industry by storm but should it be used in conjunction with events? Don Neal of 360 Live Media shares his thoughts on why virtual should be dropped from the phrase "virtual events." [...]

The Best Signage the World Has Ever Seen Was Less Than a Pixel

January 19, 2020 // 1 Comment

Can your signage beat this? Find out how you can optimize your digital signage game from this piece brought to you by MPI [...]

Death of the Trade Show Channel? Don’t Count on It….

August 15, 2017 // 1 Comment

by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]

Let’s Get Physical

May 20, 2016 // 0 Comments

By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]

Digital Amplifies the Importance of Face-to-Face Marketing

March 7, 2014 // 0 Comments

By Dr. Jeff Tanner Provided below is an excerpt from Dr. Tanner’s blog, www.tannerismsontues.blogspot.com. He shares reactions to findings discussed at the AMA Educators’ [...]

The Rewards of Integrating Digital Tactics in an Exhibit Program

March 4, 2014 // 1 Comment

By Nancy Drapeau, PRC, Research Director This past Sunday my family engaged in the annual ritual of watching the Oscars, staying up until midnight EST to find out in [...]