EXHIBITOR 2014 Recap
by Adam Polaszewski, Director of Marketing, INXPO Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 [...]
Digital Playbook
EXHIBITOR2014 Digital Playbook Session- Sneak Peek Video
by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do [...]
The Rewards of Integrating Digital Tactics in an Exhibit Program
By Nancy Drapeau, PRC, Research Director This past Sunday my family engaged in the annual ritual of watching the Oscars, staying up until midnight EST to find out in [...]
Engaging Your Customers with Video Capture – CEIR is Doing It – Is Your Company?
by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C [...]
DEATH OF PRINT OR RISE IN ITS STRATEGIC USE?
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. [...]
Exhibition Organizers and Brand Marketers – Benchmark Your Digital Playbook with Industry-Wide Trends
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital [...]