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by Adam Polaszewski, Director of Marketing, INXPO Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 last week in Las Vegas. From magicians to massive digital LED displays, this was the conference to see the best of the best compete for foot traffic. Having […]
by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do You Have a Digital Playbook for Your Exhibit Program tomorrow at EXHIBITOR2014 held in the Mandalay Bay Convention Center, Las Vegas. View the video to find out what is in store […]
By Nancy Drapeau, PRC, Research Director This past Sunday my family engaged in the annual ritual of watching the Oscars, staying up until midnight EST to find out in real-time which film was awarded Best Picture. I could have gone to bed but I wanted to be there to see the reaction of the winners, […]
by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C producers, as well as corporate event marketers (CPMs). In fact, according to the recently-released CEIR Digital Playbook study, 19.5 percent of B2B and B2C organizers, and […]
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to describe the disruptive impact of digital on different industries, print media to name one. Though indeed print media is […]
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital Playbook, and it is now it is available for anyone to access here: Digital Playbook. The panel discussion gave attendees a chance to hear firsthand how organizers and […]
