An Events Tactical Guide to Digital Attendee Marketing
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her [...]
Digital marketing
8 Ways Events Build Winning Influencer Marketing Campaigns
Elizabeth Johnson is founder and principal of glee Content Marketing where she helps clients with strategy, copywriting and social media. She can be reached at [...]
Email – Consistent and Reliable Performance – The Duct Tape of the Digital Marketing Toolkit
By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at [...]
Trends on Integrating Digital in Exhibit Programs – Join Me in Atlanta Next Week
By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This [...]
EXHIBITOR 2014 Recap
by Adam Polaszewski, Director of Marketing, INXPO Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 [...]
EXHIBITOR2014 Digital Playbook Session- Sneak Peek Video
by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do [...]
DEATH OF PRINT OR RISE IN ITS STRATEGIC USE?
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. [...]
Exhibition Organizers and Brand Marketers – Benchmark Your Digital Playbook with Industry-Wide Trends
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital [...]