where events are going

Tag: data analytics

Read the Exhibit City News write-up over the recently held CEIR webinar "Are We Closer to the Light at the End of the Tunnel?"
Read the Trade Show Executive write-up over the recently held CEIR webinar "Data Insights from Virtual Platforms -Virtual Expo! Expo! Case Study"
Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage.
Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage.
Create a methodical data-driven plan that creates huge value and gains for not only you, but your entire audience

By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. Our industry is buzzing with talk about “Big Data” and event organizers have never had more data at their disposal—from app data, to session scans and traffic […]

Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including […]