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By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, was looking for new ideas to expand their sponsor base and increase the number of targeted leads for the sponsors. When considering our […]
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel Administration, The Center for Hospitality Research recently released a research paper, Current and Emerging Trends of Tradeshows, An Assessment of Stakeholders’ Preferences. The paper examines the core reasons for both attendees and […]
By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. Efforts are needed before the event, on-site and following the event to maximize results. Before discussing what type of on-site activities will help boost the […]
By Cathy Breden, CAE, CMPCEIR Managing Director Each year I’m impressed by two organizers who have very successfully fine-tuned a hosted buyer program – IMEX Group, which organizes worldwide exhibitions for the incentive travel, meetings and events industry in Europe and the USA, and Reed Travel Exhibitions, which organizes exhibitions for the same market in […]
By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a profit. It behooves the event organizer, therefore, to understand why attendees do and don’t attend their events. CEIR has just published a report covering the outcome of […]
By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and exhibitions. According to Dictionary.com, Serendipity is ‘an aptitude for making desirable discoveries by accident,’ and business-to-business exhibitions do this very well. Think about a printed magazine. Want to read the article or see […]
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing channels compared. Like many of the respondents, we rely quite heavily on email marketing. Over the past several years, we’ve worked hard to target our direct […]
By Nancy Drapeau, PRC, Research Director In this blog post, I’d like to share a quick overview of research reports that have been published to date in 2014, and what is yet to come in the next few months. This year’s research schedule is aggressive as we aim to conduct research in a broad range […]
by Candy Adams, CTSM, CME, CEM, CMP, CMM The Booth Mom® I’ve seen it happen time and again on the show floor: exhibit staff avoiding interaction with attendees. They do just about anything they can to keep from making eye contact with attendees passing by – by checking their phone, talking with co-workers or even reading […]
