where events are going

Tag: Center for Exhibition Industry Research

By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, and for good reason. It is often the primary revenue generator for an event. Though in order to maintain and grow an exhibitor base, maintaining and growing a quality attendee […]

Originally published by GES By Reagan Cook , Manager, Strategy & MarketWorks, GES Using data in events and exhibitions doesn’t mean doing a rough head count. In an environment where executives are asked to squeeze their marketing budgets for all they’re worth, it’s vital to create engagement with your customers and prospects on their paths […]

By Nancy Drapeau, PRC, Research Director In a previous post, I provided an overview of research completed in 2015, now let me share research plans for this year, which by all accounts is aggressive! CEIR strives to conduct research in a broad range of areas to help industry stakeholders – exhibition organizers, exhibitors, attendees, destinations, […]

By Nancy Drapeau, PRC, Research Director Another year has concluded. Hoping all of you had an enjoyable holiday season. Now it’s time to get back to business! CEIR conducted many studies last year. To help determine which new reports may be of use to you, l have summarized 2015 activities below. Market Performance Focus: Each […]

By Nancy Drapeau, PRC, Research Director, CEIR CEIR Predict was a phenomenal event this year. Presenters challenged attendees to push the boundaries of how they think about their events, what goals they should strive to achieve, and what this means about how the trade show model needs to evolve. Commentary spanned from real world examples […]

Reprinted with permission from CAEM October Communique Article Written by Jeff Tanner, Ph.D., Dean of the Strome College of Business, Old Dominion University Nancy Drapeau, PRC, Research Director at the Center for Exhibition Industry Research (CEIR) Take a deep breath. Relax. Ignore all the hype. You don’t have to have BIG data to make data-driven […]

We just completed Predict: CEIR’s Annual Exhibition Industry Outlook Conference 16-17 September in Chicago, IL and we’re proud to say that this was our largest Predict ever!  It drew a record-breaking 139 attendees, all top level executives, to learn about the future of the exhibition industry. If you didn’t make it to 2015 CEIR Predict, here […]

By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. Our industry is buzzing with talk about “Big Data” and event organizers have never had more data at their disposal—from app data, to session scans and traffic […]

By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a […]

Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including […]