CEIR - Page 13 of 24 - Center for Exhibition Industry Research

Success Strategies for Small Exhibits

July 22, 2018

Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be!

Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention

July 15, 2018

By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]

Attendee Growth Hack Part Three: Referrals & VIP Programs

July 8, 2018

Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage.

Attendee Growth Hack Part Two: Marketing & Sales Multi-Prong Approach

July 1, 2018

Attendee Growth Hack Part One: Methodical Approach

June 24, 2018

Create a methodical data-driven plan that creates huge value and gains for not only you, but your entire audience

Competing and Winning with Growth Strategies

February 18, 2018

By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where stores can compete – and win, “ also a McKinsey and Company article. You can tell I like what they write…. This article addressed how […]

Integration Challenges: Sharing Data Is All About Communication

February 11, 2018

Technology can significantly help streamline and simplify a meeting planner’s life, but communication between different technologies needs to be structured so that the business objectives are achieved.

CEIR Sneak Peek Luncheon – A Smorgasbord of Insights on Trends Influencing Marketing and Impact on B2B Exhibitions

February 4, 2018

Missed out on the CEIR Sneak Peek session at #ExpoExpo? Read what research CEIR has in store for marketers in the exhibitions industry!

The War Between Brick and Mortar and eCommerce Retailers – Your Resource for Ideas on How to Enhance the Attendee Trade Show Experience

January 28, 2018

Enhance your attendees' experience at your show with these ideas from the retail industry and Amazon.

The Great Reinvention

January 21, 2018

By Cathy Breden, CAE, CMP There has been so much talk over the last couple of years about how technology and consumer behavior is changing the trade show model. In this age of having access to information, I subscribe to many news feeds to try and keep updated on trends in the larger business environment […]

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