CEIR - Center for Exhibition Industry Research

Understanding Business Sustainability in the Context of Environmental Thresholds

April 15, 2024

Oxford Economics examines the sobering outlook for environmental concerns and their ramifications on business processes, including those that may not be as obvious yet will be significantly impactful.

Technology Disruptors Transforming B2B Events

April 1, 2024

Explore the technologies revolutionizing the B2B exhibitions industry and learn how show organizers are applying them to enhance attendee experiences as well as maximizing exhibitor and sponsor ROI.

Driving In-person Event Attendance via Online Community Building

March 4, 2024

Boost event attendance by creating online communities that not only build enthusiasm for upcoming events but keep meaningful conversations going among event stakeholders throughout the event cycle.

How to Maximize Exhibit and Sponsorship Sales Outcomes in the New Normal

February 19, 2024

CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.

Making Data-Driven Decisions to Develop Strategies

February 5, 2024

CEIR CEO Cathy Breden reflects on the value of applying CEIR research to support data-driven strategies that grow your exhibitions.

Take Full Advantage of 2023 CEIR Research

January 8, 2024

Happy new year! As you plan for this year’s events, make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.

Designing Multigenerational Events: Navigating Challenges and Embracing Opportunities

August 21, 2023

Savvy event organizers understand the importance of capitalizing on the assets each generation brings to the table in creating events that appeal to their multi-generational attendee base. Here are tips on considerations to take for each group so that your events achieve their maximum potential.

No Guts, No Glory: John Galante’s Journey to High Quality Content, In-Person and Online

August 7, 2023

CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.

CEIR Q1 2023 Index Results Show Strong Rebound of US Exhibitions Industry Continues

July 25, 2023

Data for the first quarter of 2023 reflects the U.S. exhibition industry continues to move forward in reaching pre-pandemic performance levels. Read on for an in-depth look at the metrics and analysis.

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

July 10, 2023

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

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