Taking Inventory of Your B2B Exhibition’s Use of Digital
By Nancy Drapeau, PRC, VP of Research, CEIR While the global pandemic persists, many in the industry wonder what to do to assure B2B exhibitions will resurge once the crisis [...]
CEIR Report
CEIR Rewind: A Look at 2019
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face [...]
CEIR Case Study: An Interview with Stephanie Chavez of The Trade Group
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
CEIR Case Study: An Interview with Kim Palastro of Pittcon
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face [...]
CEIR Case Study: An Interview with D. Bradley Kent of VisitDallas
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury [...]
CEIR Case Study: An Interview with Isabelle Bart
In this case study, Isabelle Bart from AACN tells her story on how she uses CEIR research for the benefit of her organization. [...]
CEIR Case Study: An Interview with Carol Miller
Read how CEIR's How to Grow Attendance report series is helping CEIR member, Carol Miller of MHI with her organization's marketing strategy. [...]
Transforming One’s Trade Show – Call to Action to EVOLVE!
By Nancy Drapeau, PRC, Research Director, CEIR CEIR Predict was a phenomenal event this year. Presenters challenged attendees to push the boundaries of how they think about [...]
Using Data Analytics – Where to Begin? How to Start?!
Reprinted with permission from CAEM October Communique Article Written by Jeff Tanner, Ph.D., Dean of the Strome College of Business, Old Dominion University Nancy Drapeau, [...]
Exhibitions Mean Business – Contributing to the U.S. Economy in Multiple Ways
By Nancy Drapeau, PRC, Research Director On any work day, a business-to-business exhibition is likely taking place somewhere in America. Events come in many shapes and sizes, [...]