If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the [...]
CEIR Digital Playbook
Trends on Integrating Digital in Exhibit Programs – Join Me in Atlanta Next Week
By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This [...]
EXHIBITOR2014 Digital Playbook Session- Sneak Peek Video
by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do [...]
Digital Amplifies the Importance of Face-to-Face Marketing
By Dr. Jeff Tanner Provided below is an excerpt from Dr. Tanner’s blog, www.tannerismsontues.blogspot.com. He shares reactions to findings discussed at the AMA Educators’ [...]
The Rewards of Integrating Digital Tactics in an Exhibit Program
By Nancy Drapeau, PRC, Research Director This past Sunday my family engaged in the annual ritual of watching the Oscars, staying up until midnight EST to find out in [...]
Exhibition Organizer Best Practice Approach of Digital Media Integration – How CES Does It
By Karen Chupka, Senior Vice President of Events and Conferences, Consumer Electronics Association (CEA) Ms. Karen Chupka’s guest blog post offers an excellent example of [...]
Engaging Your Customers with Video Capture – CEIR is Doing It – Is Your Company?
by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C [...]