Cathy Breden

Valuing Your Stage

March 27, 2023

Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.

The March of Advancing Technologies

March 12, 2023

CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.

Create Your Digital Strategy

February 13, 2022

Founder and CEO of CampfireSocial, Erica Bishaf, shares the importance of having a digital strategy within the trade show and association industry.

Five Industry Trends in 2022

February 6, 2022

CEIR CEO Cathy Breden, CMP, CAE, CEM shares positive predictions on the future of the B2B exhibitions and events industry.

Virtual Event Platforms Insights

May 16, 2021

An insightful interview with CEIR CEO Cathy Breden, CMP, CAE, CEM and Evolio Marketing President Joe Federbush as they discuss the research presented at HCEA Annual Meeting.

Q1 2021 Letter from CEIR CEO – Cathy Breden, CMP, CAE, CEM

February 23, 2021

CEIR CEO Cathy Breden, CMP, CAE, CEM shares positive predictions on the future of the B2B exhibitions and events industry.

Predict Highlights from CEIR CEO – Cathy Breden, CMP, CAE, CEM

October 15, 2020

Prominent exhibition executives learned what the future holds for B2B exhibitions at this year's Predict. Cathy Breden, CMP, CAE, CEM shares the highlights and takeaways from the first virtual CEIR Predict conference.

Summer 2020 Update from CEIR CEO, Cathy Breden, CMP, CAE, CEM

July 20, 2020

CEIR CEO Cathy Breden provides a summer update to the state of the B2B exhibitions industry and remains optimistic that the industry will recover.

Another Case for Infrastructure Investment

October 16, 2014

By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of Inforum/University of Maryland, recently sent me a report his team on behalf of the National Association of Manufacturers (NAM) concerning infrastructure investment. Jeff and his team compiled a unique and revealing data […]

Living in the Moment

October 8, 2013

by Cathy Breden, CAE, CMP CEIR Executive Director In this crazy business we call face-to-face marketing, the planning leading up to an exhibition keeps us always looking ahead. We juggle a myriad of details making sure the show goes on without a misstep, or at least making it look that way for our attendees and exhibitors. […]

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