Founder and CEO of CampfireSocial, Erica Bishaf, shares the importance of having a digital strategy within the trade show and association industry. [...]
An insightful interview with CEIR CEO Cathy Breden, CMP, CAE, CEM and Evolio Marketing President Joe Federbush as they discuss the research presented at HCEA Annual Meeting. [...]
Prominent exhibition executives learned what the future holds for B2B exhibitions at this year's Predict. Cathy Breden, CMP, CAE, CEM shares the highlights and takeaways from the first virtual CEIR Predict conference. [...]
CEIR CEO Cathy Breden provides a summer update to the state of the B2B exhibitions industry and remains optimistic that the industry will recover. [...]
By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of [...]
by Cathy Breden, CAE, CMP CEIR Executive Director In this crazy business we call face-to-face marketing, the planning leading up to an exhibition keeps us always looking [...]
by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C [...]