The March of Advancing Technologies
CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions. [...]
Cathy Breden
Create Your Digital Strategy
Founder and CEO of CampfireSocial, Erica Bishaf, shares the importance of having a digital strategy within the trade show and association industry. [...]
Five Industry Trends in 2022
CEIR CEO Cathy Breden, CMP, CAE, CEM shares positive predictions on the future of the B2B exhibitions and events industry. [...]
Virtual Event Platforms Insights
An insightful interview with CEIR CEO Cathy Breden, CMP, CAE, CEM and Evolio Marketing President Joe Federbush as they discuss the research presented at HCEA Annual Meeting. [...]
Q1 2021 Letter from CEIR CEO – Cathy Breden, CMP, CAE, CEM
CEIR CEO Cathy Breden, CMP, CAE, CEM shares positive predictions on the future of the B2B exhibitions and events industry. [...]
Predict Highlights from CEIR CEO – Cathy Breden, CMP, CAE, CEM
Prominent exhibition executives learned what the future holds for B2B exhibitions at this year's Predict. Cathy Breden, CMP, CAE, CEM shares the highlights and takeaways from the first virtual CEIR Predict conference. [...]
Summer 2020 Update from CEIR CEO, Cathy Breden, CMP, CAE, CEM
CEIR CEO Cathy Breden provides a summer update to the state of the B2B exhibitions industry and remains optimistic that the industry will recover. [...]
Another Case for Infrastructure Investment
By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of [...]
Living in the Moment
by Cathy Breden, CAE, CMP CEIR Executive Director In this crazy business we call face-to-face marketing, the planning leading up to an exhibition keeps us always looking [...]
Engaging Your Customers with Video Capture – CEIR is Doing It – Is Your Company?
by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C [...]