Workforce Development is Important to Your Business
By Cathy Breden, CAE, CMP, Chief Operating Officer, International Association of Exhibitions and Events (IAEE) I was fortunate to have attended last week’s IAEE Women’s [...]
business
F2F Going Strong in B2B
A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]
What’s Keeping Exhibitors from Approaching Prospects on the Exhibit Floor?
Candy Adams, a.k.a. “The Booth Mom®” CTSM, CME, CEM, CMP, CMM I recently attended an industry trade show and was so disappointed by the show floor. No, it wasn’t the [...]
DC Exhibition Organizers – Join Me on 23 January for a Thinking Thursday Session on Engaging Young Professionals in Alexandria, VA
By Nancy Drapeau, PRC, Research Director This is an invitation to exhibition industry professionals in the Greater DC Area to come and join what promises to be an [...]
Does Your Exhibit Have the Correct Sales Floor Plan?
by Justin Hersh, Chief Executive Officer, Group Delphi “If you don’t know where you are going, any road will get you there.” This famous quote paraphrased from Lewis [...]
Approaching Visitors
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then [...]
All Exhibitor Onsite Marketing Practices Are Not Created Equal
By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage [...]
Don’t Skip the Rehearsal!
by Candy Adams, CTSM, CME, CEM, CMP, CMM The Booth Mom® I’ve seen it happen time and again on the show floor: exhibit staff avoiding interaction with attendees. They [...]
Tap Your Venues for Local Reach
By Siroun Majarian Market Research Analyst, Massachusetts Convention Center Authority A recent CEIR report (MC41 – Effective Methods for Visitor Promotion, Part 1: [...]
Profile of Frequent Exhibitors
by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing [...]