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By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times when you’re told who will be working the booth and you don’t […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]
by Jennifer Rivera Content Manager CEIR New methods of communication to potential attendees offer a variety of options when trying to attract them. But which options are best to use, when considering the demographics and segmentation variables that influence potential attendee communication preferences? The Attracting Attendees report can help! It provides insight into attendees’ preferences […]
