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By Doug Ducate For the last 15 years the exhibition industry has pursued the goal of identifying economic impact of our events with the same fervor that Percival exhibited in his quest for the Holy Grail … and unfortunately with the same frustrating ending. But it hasn’t always been that way. From the early 1970s […]
By Nancy Drapeau, PRC, Research Director This is an invitation to exhibition industry professionals in the Greater DC Area to come and join what promises to be an informative, interactive and, yes, fun session on the hot topic of making sure exhibitions are delivering the content and using the marketing approaches that are most likely […]
