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By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say […]
By Barry Siskind, President, International Training & Management Company CEIR’s report titled, Trends in Use of Exhibitions, (F05.12) is a must read for show managers and exhibitors alike. One of the many findings focused on attendees reasons for participating in a trade show. Surprisingly the number one reason hasn’t changed in the last thirty years – “look […]
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then ask, “How are you doing?” My answer is inevitably, “Fine,” and I continue to walk. Some exhibitors will justify this behavior by saying, “I’m just trying to be […]
By Barry Siskind, President and Founder of International Training and Management Company (ITMC) Training exhibit staff was never an easy thing to do. The best staff at a trade show were the ones who understood the differences between their work in the “field” and what was required to succeed in the unique environment of a trade […]
