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By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely viral and led to a barrage of impassioned responses across the U.S. (as well as the expected news coverage). The Nike piece was more than a stunt […]
By Mary Tucker, CEIR Blog Manager PREDICT: CEIR’s Annual Exhibition Industry Outlook Conference continues the conversation of where the overall economy is headed and how that will affect the exhibition industry. Freeman, a title sponsor of Predict, offers further insight into this data on its blog about the event. Cautious optimism is growing as the […]
By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. Efforts are needed before the event, on-site and following the event to maximize results. Before discussing what type of on-site activities will help boost the […]
by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist (GES) Ever since the dawn of the digital age, the exhibition world has been abuzz about eliminating printed materials. A recent study by CEIR shows a paradox of printed versus digital – and […]
