Attracting Attendees

Mission-led Event Marketing – How to Build Greater Attendee Resonance (and Repeat Attendance)

December 30, 2018 // 1 Comment

By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely [...]

The Power of PREDICT

September 25, 2014 // 0 Comments

By Mary Tucker, CEIR Blog Manager PREDICT: CEIR’s Annual Exhibition Industry Outlook Conference continues the conversation of where the overall economy is headed and how [...]

How to Pack a Punch When Exhibiting

June 12, 2014 // 1 Comment

By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. [...]

Exhibitor Product Information Sharing Practices: Feature your brochures, deliver with digital

October 29, 2013 // 1 Comment

by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist [...]