The Value of Matchmaking Activities at B2B Exhibitions
With COVID-19 halting face-to-face interaction at B2B exhibitions, matching buyers and sellers is more important than ever. [...]
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What’s in the CEIR Research Pipeline?
By Nancy Drapeau, PRC, Research Director In this blog post, I’d like to share a quick overview of research reports that have been published to date in 2014, and what is yet [...]
Digital Amplifies the Importance of Face-to-Face Marketing
By Dr. Jeff Tanner Provided below is an excerpt from Dr. Tanner’s blog, www.tannerismsontues.blogspot.com. He shares reactions to findings discussed at the AMA Educators’ [...]