attendee retention

Mission-led Event Marketing – How to Build Greater Attendee Resonance (and Repeat Attendance)

December 30, 2018 // 1 Comment

By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely [...]

Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation

October 23, 2014 // 1 Comment

By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships [...]

The Power of PREDICT

September 25, 2014 // 0 Comments

By Mary Tucker, CEIR Blog Manager PREDICT: CEIR’s Annual Exhibition Industry Outlook Conference continues the conversation of where the overall economy is headed and how [...]

A Few More Notes on the Millennial Invasion

July 22, 2014 // 0 Comments

By Mary Tucker CEIR Blog Manager Now, before any feelings get hurt, I’d like to note I am using the term “invasion” with a very tongue-in-cheek intent for what latest [...]

How to Stop Attendee Loss

June 5, 2014 // 0 Comments

By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a [...]