attendee marketing – Page 2

The More Things Change, the More They Stay the Same – Even for Millennials

September 9, 2014 // 0 Comments

By Warwick Davies, Principal, The Event Mechanic! Who knew? While many assume that the younger generation has gone totally digital and social media focused, some new research [...]

Give Attendees Product Information in the Format They Want!

July 24, 2014 // 0 Comments

By Nancy Drapeau, PRC, Research Director Today, there are movements advocating the elimination of paper entirely from the business-to-business exhibition floor and those [...]

Are You in Strategic Planning Season? Attend a Webinar Offering Insights and Ideas on What Attendees Want from Trade Exhibitions!

June 11, 2013 // 2 Comments

This post written by Nancy Drapeau, PRC, Research Director For many exhibitions, the summer months are a time to retool and reflect on lessons learned from the last [...]

Having Questions ‘Answered on the Spot’ a Unique Value of Physical Exhibitions

May 9, 2013 // 1 Comment

This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, [...]