where events are going

Tag: attendee marketing

Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.
The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.
CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.
If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration.

Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case study, D. Bradley Kent, Senior Vice President & Chief Sales Officer of VisitDallas shares his takeaways from the Head of Marketing Insights series, which quantifies the power of B2B […]

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine whether the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, D. Bradley Kent […]

Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face marketing to bring buyers and sellers together to conduct business and build relationships. As a young professional and a new user of CEIR research, Kim Palastro, Marketing Coordinator of Pittcon […]

Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her at michelle@brunogroup.com or @michellebruno on Twitter. For all of its myriad benefits, digital marketing for attendee acquisition can also be extremely challenging. Measurability and choice go hand in hand with complexity and fragmentation. Nevertheless, meeting […]

Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including […]