CEIR Explores Attendee Acquisition Trends Driving Growth
CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels. [...]
attendee marketing
A New Spin on Audience Engagement
If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration. [...]
CEIR Case Study over Head of Marketing Insights: An Interview with D. Bradley Kent of VisitDallas
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case [...]
CEIR Case Study over Attendee ROI Playbook: An Interview with D. Bradley Kent of VisitDallas
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
CEIR Case Study: An Interview with Kim Palastro of Pittcon
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face [...]
An Events Tactical Guide to Digital Attendee Marketing
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her [...]
Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts
Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert [...]
If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the [...]
Email – Consistent and Reliable Performance – The Duct Tape of the Digital Marketing Toolkit
By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at [...]
Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation
By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships [...]