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By Molly Marsh, CMP A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL For many in the industry, “Experience Design” has become synonymous with big, extravagant productions, AI and tech-enabled engagement, and hyper-customized environments built for the “wow” effect. There’s certainly no arguing that walking into an indoor castle built from ice, illuminated by projected snowflakes, […]
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust and fostering long-lasting relationships in the marketplace. The Center […]
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine whether the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, D. Bradley Kent […]
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face marketing to bring buyers and sellers together to conduct business and build relationships. As a young professional and a new user of CEIR research, Kim Palastro, Marketing Coordinator of Pittcon […]
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Facebook, Motorola, Dell, Kraft, Bloomberg, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business […]
Originally published by GES By Reagan Cook , Manager, Strategy & MarketWorks, GES Using data in events and exhibitions doesn’t mean doing a rough head count. In an environment where executives are asked to squeeze their marketing budgets for all they’re worth, it’s vital to create engagement with your customers and prospects on their paths […]
