where events are going

Tag: Attendee Acquisition Trends Driving Growth

Happy new year! As you plan for this year’s events, make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.
The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.
CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.