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Need to Partner with DMO’s and Hotels to Better Quantify Economic Impact of an Exhibition

June 13, 2013 // 0 Comments

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This post written by Cathy Breden, CAE, CMP, Executive Director, CEIR I attended a session at this week’s CMP Conclave in beautiful Spokane, Washington. The Conclave is a [...]

Are You in Strategic Planning Season? Attend a Webinar Offering Insights and Ideas on What Attendees Want from Trade Exhibitions!

June 11, 2013 // 2 Comments

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This post written by Nancy Drapeau, PRC, Research Director For many exhibitions, the summer months are a time to retool and reflect on lessons learned from the last [...]

Effective and Persistent Follow-up Leads to New Business

June 7, 2013 // 0 Comments

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This post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to [...]

A Good or Bad Time to Be in the Tech Show Biz?

June 4, 2013 // 0 Comments

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This post written by Chris Brown, Executive Vice President, Conventions and Business Operations National Association of Broadcasters I wish I knew . . . for sure anyway. [...]

ECEF Forum Offered Valuable Insights Relating to Attendee Needs

June 1, 2013 // 0 Comments

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  This post written by Nancy Drapeau, PRC Research Director Attending the ECEF Forum held in DC this week was a treat. Sam Lippman does a wonderful job convening industry [...]

Interview with B2B MEDIA on Addressing Generations in Workforce

May 23, 2013 // 0 Comments

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This post written by Nancy Drapeau, PRC Research Director Last week Charlotte Woolard of B2B MEDIA asked questions about the recently-released report, Generational [...]

Protecting an Organization’s Exhibit Investment from the Unexpected

May 21, 2013 // 0 Comments

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This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR Given the devastating tornado yesterday in Oklahoma and the tornadoes last week in Texas, it is a good [...]

Do Exhibitions Offer Unique Value to Exhibitors?

May 17, 2013 // 0 Comments

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This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for [...]

Market to All Generations – Successfully

May 14, 2013 // 0 Comments

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This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a [...]

Having Questions ‘Answered on the Spot’ a Unique Value of Physical Exhibitions

May 9, 2013 // 1 Comment

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This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, [...]

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