Effective and Persistent Follow-up Leads to New Business
This post written by Gwen Parsons, Senior Vice President Nomadic Display Your pre-show promotion campaign was a hit. Your exhibit was awesome. Your booth staff was jazzed to [...]
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A Good or Bad Time to Be in the Tech Show Biz?
This post written by Chris Brown, Executive Vice President, Conventions and Business Operations National Association of Broadcasters I wish I knew . . . for sure anyway. [...]
ECEF Forum Offered Valuable Insights Relating to Attendee Needs
This post written by Nancy Drapeau, PRC Research Director Attending the ECEF Forum held in DC this week was a treat. Sam Lippman does a wonderful job convening industry [...]
Interview with B2B MEDIA on Addressing Generations in Workforce
This post written by Nancy Drapeau, PRC Research Director Last week Charlotte Woolard of B2B MEDIA asked questions about the recently-released report, Generational [...]
Protecting an Organization’s Exhibit Investment from the Unexpected
This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR Given the devastating tornado yesterday in Oklahoma and the tornadoes last week in Texas, it is a good [...]
Do Exhibitions Offer Unique Value to Exhibitors?
This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for [...]
Market to All Generations – Successfully
This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a [...]
Having Questions ‘Answered on the Spot’ a Unique Value of Physical Exhibitions
This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, [...]
Reverse Sequestration – Lessons for Government Departments on Alternative Approaches to Cost Containment
This post written by Doug Ducate, CEM, CMP President and CEO CEIR As major exhibitions grow and prosper and generate more and more revenue, it is only natural for organizers [...]
Reflections on Impact of Economy, Sequestration on Exhibitions
This post written by Doug Ducate, CEM, CMP President and CEO CEIR The CEIR Index Report with data from 2012 is now available. After enjoying a strong first half with a [...]