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By: Brian Casey, CEM, Executive Director, International Textile Alliance Recently, I was approached as past CEO of the Center for Exhibition Industry Research (CEIR) to write a blog on the future of the events industry following the article written by Doug Ducate, my predecessor at CEIR. Having followed Doug as CEO, who was the CEO […]
By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. Shikhar Sarin, Marketing Professor, University of Waikato In the midst of the COVID-19 crisis, brand marketers have an opportunity to reflect on their exhibiting approaches, how they can be enhanced to […]
By: Betsy Jacoby-Greenleaf, CEM of Jacoby Expo & Events A recent CEIR survey showed that 69% of show organizer executives who have cancelled their event are considering one or more virtual offerings in delivering content. Numerous webinars, articles and discussions have shared platforms, revenue-generating ideas and tips and tricks to make the switch successful. But […]
By Gary Shapiro The coronavirus outbreak created – and continues to cause – economic disruption and cancellation of many events. As events slowly return, they will be different. Organizers and participants willing to innovate can emerge from this downturn stronger than before. “Innovate or die!” That’s the simple but powerful mantra I use to present […]
Key findings from a survey conducted by the Center for Exhibition Industry Research (CEIR) reveal that 2020 is not a complete loss for the business-to-business exhibitions industry if COVID-19 is brought under control. CNTV President, Carrie Ferenac had a one-on-one conversation with CEIR’s VP of Research, Nancy Drapeau, PRC, who shared crucial insights into the […]
