Profile of Frequent Exhibitors
by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing [...]
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CEIR Predict Live- 12 September 2013
by Jennifer Rivera Content Manager, IAEE If you are unable to attend CEIR Predict, be sure to tune in on Thursday, 12 September at 4:00 p.m. ET to watch the following [...]
Engaging Your Customers with Video Capture – CEIR is Doing It – Is Your Company?
by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C [...]
DEATH OF PRINT OR RISE IN ITS STRATEGIC USE?
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. [...]
Shipping, Transportation and Material Handling: Cost Saving Tips (Guru Report)
by Jennifer Rivera, Content Manager, CEIR No matter what state the economy is in, it is always great to know about cost-saving opportunities. This CEIR Guru Report gives [...]
CEIR M&A
by Doug Ducate, CEM, CMP President and CEO CEIR The M&A activity in the media space where exhibitions live has been very active recently signaling renewed faith in the [...]
Exhibition Organizers and Brand Marketers – Benchmark Your Digital Playbook with Industry-Wide Trends
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital [...]
CEIR Predict – Offering a Crystal Ball to Help Exhibition Senior Executives Succeed
by David Audrain, CEM President & CEO Clarion Events North America, Inc One of the hardest responsibilities we have in the exhibition business is predicting the [...]
City Talk at the CEIR Predict Conference – What will the Mayors say?
by Cathy Breden, CAE, CMP, CEIR Executive Director With just six weeks to go until the annual CEIR Predict Conference, on the 12 September at the Waldorf Astoria in New [...]
Bringing Products to Life – Unique Value of Face-to-Face Marketing at Exhibitions
by Nancy Drapeau, PRC Research Director In What Attendees Want from Trade Exhibitions, CEIR found that one of the biggest categories of needs attendees bring to an exhibition [...]