A Digital Dilemma for Meeting & Event Suppliers
By Allan Lynch A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL There is a digital dilemma in the meetings sector. It’s not about event apps or [...]
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Are You Selling Surface Area or Success?
By Maurits van der Sluis, COO, RAI Amsterdam A SPECIAL SECTION BROUGHT TO YOU BY RAI AMSTERDAM Surface area is simply a way of creating value. So why do we still charge for [...]
2017 CEIR Predict Recap: The Intersection of Science and Creativity
Thank you to session sponsor, Freeman! As humans become more involved with the digital age, we fear face-to-face interactions will become obsolete. However, at CEIR Predict, [...]
Fun Trade Show Games Ideas with Your Logo to Play in Your Booth
Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth. [...]
As You Plan Your Event, Don’t Forget the Forest
by Rossi Ralenkotter Event planners have countless things to plan and execute to produce a successful show. Venues, hotels, exhibitors, attendees are all part of the equation [...]
Innovate Celebrate: How to Support Startups, the Foundation of Our Economy
by Gary Shapiro In many ways, the US economy is thriving in 2017: The unemployment rate is low, the stock market is breaking records and our economy is growing faster than at [...]
Are Digital and Face-to-Face Marketing Frenemies?
by Caroline Meyers Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, [...]
At Last, Penny-Pinching Catches Up with Association Organizers
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
25 Quarters and… Stopping: Consistent Tradeshow Industry Growth Comes to an End
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, [...]
Customer Satisfaction: Event Marketing’s Hot Metric
by David Brull Event marketing will never go away. In fact, it’s gaining importance to exhibitors, even with so many other distractions out there. According to The State [...]