where events are going

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Savvy event organizers understand the importance of capitalizing on the assets each generation brings to the table in creating events that appeal to their multi-generational attendee base. Here are tips on considerations to take for each group so that your events achieve their maximum potential.
CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.
Data for the first quarter of 2023 reflects the U.S. exhibition industry continues to move forward in reaching pre-pandemic performance levels. Read on for an in-depth look at the metrics and analysis.
Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.
CEIR’s Nancy Drapeau shares her experience so far using generative AI in her research including the good, bad and the ugly.
Oxford Economics reports on considerations organizations should take into account as they prepare for the largest incoming workforce in the near future.
B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.
The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.
What are the expectations of convention venues post pandemic? What trends are being seen and will those trends overcome the uncertain economy that continues? CEIR Research Council Member Brett C. Mitchell with the Overland Park Convention Center shares his view from the venue side of the industry.
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.