where events are going

Category: Event trends

by Scott Schenker The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said, “The car is the closest thing we will ever create to something alive.” While I can’t imagine how Sir Lyons would feel about today’s technology, I know many […]

by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to close this year). Job losses, bankruptcies and liquidations are legion. A tidal wave of disruption is shaking retailers to the core. Could an “apocalypse” beset association […]

by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless.  If everything is a threat to the events industry, then nothing is. But here are four trends indisputably affecting events: Isolation. Instead, consider that a majority of Americans do not have someone […]

by Michelle Bruno You would think that an industry in which the majority of the workforce is female would make an effort to advance women. That may or may not be the case in exhibitions; but, to even begin a discussion on this topic, we need to talk about measurement. Starting with the fuzzy math […]

by Chris Brogan If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of business cards in exchange for a free gadget giveaway, squeezy balls, little dishes of candy. Occasionally, there’s a “fun game” thrown in there, some […]

by Jannat Choudhury Change is inevitable. From an unpredictable presidential election to a strategic shift in our own organization, CEIR has provided countless insights for the exhibitions and events industry on how to adapt in a constantly changing society. As the year comes to an end, CEIR reflects back on the hours of research and […]

by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was an Internet of Things phenomenon that could potentially have a real-world impact on the events industry: wearables–more specifically, beacons. I know, I know. Beacons on […]

by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last year, insightful meeting professionals are emphasizing the destination experience and social impact of their planned activities to boost attendance and contentment at events. Millennials often crave cultural adventures, […]

by Scott Schenker In 2012, I wrote about the Digitizing of Everything. Since then, even more than I imagined has been reduced to 0 and 1, stored in the cloud or on drives, and changed the world forever. Looking back, I realize that while I stuck a toe into the science fiction of the future […]