Event trends

Destination Appeal: Selling & Delivering on an Impactful Host City Experience

November 28, 2016 // 0 Comments

by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last [...]

Industry 4.0–Digitizing of Everything Else

November 21, 2016 // 0 Comments

by Scott Schenker In 2012, I wrote about the Digitizing of Everything. Since then, even more than I imagined has been reduced to 0 and 1, stored in the cloud or on drives, [...]