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by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how different might your career have been if you had access to a purposeful pathway to help you discover, explore and pursue your interests […]
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already started spending significant amounts of money implementing increasingly more sophisticated systems. These systems include: • The ability to track customer and prospect behavior across all media • Real-time advanced data collection and analysis […]
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager soul-searching on the part of a new generation that is inheriting a world dominated by fear-mongering, economic instability, and species-threatening climate warnings. Bitcoin’s gradual entry into the mainstream and its […]
by Gary Shapiro In many ways, the US economy is thriving in 2017: The unemployment rate is low, the stock market is breaking records and our economy is growing faster than at any time in the last two years. At the same time, fewer startups are being created. And while many large companies are growing, almost every […]
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations that range across the whole landscape confronting today’s event organizers—from macro-economic and demographic trends, to technology, science, R&D, and geopolitics. Participants enjoy the chance to step back from momentary […]
by Andy Crestodina Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website. This number is so important that it was the topic of the first article I ever […]
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book or Pokemon Go, it is easy to check out mentally. Yet this is the most important time of the year! Why? First, you have […]
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find cracks in the power of face-to-face marketing. If anything, the rise of digital has offered tremendous opportunity for face-to-face marketing settings, trade shows in particular, […]
by Elizabeth Johnson Facebook now has 2 billion users, which means it’s a pretty powerful tool for event marketers. In recent weeks Facebook has been busy making changes to a number of areas that affect organizations using its business functions—as many as 12 in June alone, by some accounts. Here’s a look at two of those […]
by Denzil Rankine Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, I put together a white paper, How to Structure the Events Organizer of the Future. Essentially, it’s a survival checklist that I believe all organizers should follow. Why? […]
