where events are going

Category: Event research

by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to close this year). Job losses, bankruptcies and liquidations are legion. A tidal wave of disruption is shaking retailers to the core. Could an “apocalypse” beset association […]

by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen a falloff in attendance, exhibits and income. Association organizers, according to the new report, have cut their marketing spend during the past four years. Associations now spend 20% less on attendee […]

by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, according to the most recent CEIR quarterly report. The year-over-year decline was a modest 0.4 percent in the fourth quarter of 2016. The decline in […]

By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an example of the wonderful wealth of opportunities that exist for exhibitors looking to max out their performance in the exhibition hall. It’s the sort of thing we […]

by Jannat Choudhury Change is inevitable. From an unpredictable presidential election to a strategic shift in our own organization, CEIR has provided countless insights for the exhibitions and events industry on how to adapt in a constantly changing society. As the year comes to an end, CEIR reflects back on the hours of research and […]