Exhibition Objectives & The Paradox of Choice
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
Event research
CEIR Rewind: A Look at 2016
by Jannat Choudhury Change is inevitable. From an unpredictable presidential election to a strategic shift in our own organization, CEIR has provided countless insights for [...]