Event research

CEIR Case Study over Attendee ROI Playbook: An Interview with D. Bradley Kent of VisitDallas

October 20, 2019 // 1 Comment

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]

CEIR Case Study: An Interview with Ilissa Hamilton of CNTV

July 28, 2019 // 0 Comments

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]

The How, What and Which of Enterprise Event Marketing

July 7, 2019 // 1 Comment

Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate [...]

Tips to Help Potential Attendees Justify Coming to Your Meeting

June 2, 2019 // 1 Comment

Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the [...]

CEIR Case Study: An Interview with Kim Palastro of Pittcon

April 28, 2019 // 1 Comment

Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face [...]

CEIR Case Study: An Interview with D. Bradley Kent of VisitDallas

March 31, 2019 // 1 Comment

If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury [...]

Exhibit House Survey on Trade Show Marketing & Technology: Perspectives, Roles & Preferences

March 24, 2019 // 2 Comments

Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. [...]

B2B Exhibitions – Valued by Business Professional Attendees in Trust Challenged Times

February 10, 2019 // 1 Comment

By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of [...]

CEIR’s Event Performance Analyzer

February 3, 2019 // 2 Comments

By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to [...]

Convention Center Evolution: Investing in Flexibility

December 9, 2018 // 0 Comments

By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the [...]