Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two
In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series. [...]
Event research
Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One
Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series. [...]
B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?
By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. [...]
Remember, Though the B2B Exhibitions Industry is Paused, It Is Resilient
By Nancy Drapeau, PRC, VP of Research, CEIR First of all, my heart goes out to our global community, stay safe. Thanks are in order for the bravery of all healthcare staff, [...]
CEIR Rewind: A Look at 2019
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face [...]
CEIR Case Study: An Interview with Stephanie Chavez of The Trade Group
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
Why You Need Detailed Customer Profiles
By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales [...]
14 Incredible Women in Event Tech Talk About the Biggest Change Event Pros Will Have to Deal With in 2020
By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is [...]
Event Planning & Unpeeling the Cultural Onion
By Ingrid Rip A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Discussions about culture during the event planning process are important because you [...]
CEIR Case Study over Head of Marketing Insights: An Interview with D. Bradley Kent of VisitDallas
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case [...]