where events are going

Category: Event research

CEIR VP of Research, Nancy Drapeau, PRC and CEIR Economist Dr. Allen Shaw share exciting news that benefit show organizers! The Event Analyzer is getting revamped and will be released soon. Read what you can expect from this tool.

It’s a bold new world for exhibitions and events. “We have so many unknowns in our environment right now that we just don’t know when events are going to come back,” says CEIR CEO Cathy Breden, CMP, CAE, CEM. The industry is adapting to the unknowns and doing what is possible to provide events to […]

CEIR's VP of Research, Nancy Drapeau, PRC is positive that B2B exhibitions will return. She shares critical data and insights on how to ride out the COVID-19 wave.
In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series.
Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series.

By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. Shikhar Sarin, Marketing Professor, University of Waikato In the midst of the COVID-19 crisis, brand marketers have an opportunity to reflect on their exhibiting approaches, how they can be enhanced to […]

By Nancy Drapeau, PRC, VP of Research, CEIR First of all, my heart goes out to our global community, stay safe. Thanks are in order for the bravery of all healthcare staff, doctors, nurses, including my own two sisters and other staff on the frontlines caring for the sick. As well thanks are in order […]

Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust and fostering long-lasting relationships in the marketplace. The Center […]

[wpvideo ThG8os3U] How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine where the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, Stephanie […]

By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales professional or member of a large team, you know how important it is to do your homework. More specifically, you need a full view of your clients or customers, so you know what […]