The Four Loves of Attendees
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling [...]
event marketing
Maybe, Finally, Big Data That Event Organizers Can Use
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was [...]
Destination Appeal: Selling & Delivering on an Impactful Host City Experience
by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last [...]