by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling [...]
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was [...]
by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last [...]