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By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995, which calculated the size of the Convention & Meeting industry to be $83 billion, ranked #22 in contribution to the GDP in the USA, yet […]
By Tom Pick, Independent B2B Digital Marketing Consultant It’s fascinating that with all the attention being lavished on topics like artificial intelligence (AI), augmented reality, and digital assistants, one of the most popular (and growing) forms of marketing is the oldest: face-to-face conversations at live events. Verbal communication, of course, predates everything else in marketing: […]
by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, demand generations, social media, or anything else, the balance of the melody is “sales.” “Sales” is in quotes because this word is also incomplete when it stands on its own. “Sales and marketing” is a […]
by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a cycling coach. I have also trolled a sports promoter, asking why he promotes boxers with doping convictions. But it’s not always about […]
by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how different might your career have been if you had access to a purposeful pathway to help you discover, explore and pursue your interests […]
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already started spending significant amounts of money implementing increasingly more sophisticated systems. These systems include: • The ability to track customer and prospect behavior across all media • Real-time advanced data collection and analysis […]
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations that range across the whole landscape confronting today’s event organizers—from macro-economic and demographic trends, to technology, science, R&D, and geopolitics. Participants enjoy the chance to step back from momentary […]
