Ever wonder why a new trade show director’s hair goes gray by Day 3? by Tony Compton Johnny’s smartphone alarm rang precisely at 5:30 in the morning, but today he [...]
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, [...]
by Robert Hughes Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors [...]
by Jo-Anne Kelleway Matchmaker, matchmaker, Make me a match, Find me a find, Catch me a catch. Matchmaker, matchmaker Look through your book, And make me a perfect match. [...]
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was [...]
by Steve Parker There is a push right now for event organizers to livestream their meetings to virtual audiences. The reason: those organizers see a windfall. How can you [...]
by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last [...]
by Gary Shapiro Remember life before time shifting–when you had to sit down at your TV to watch Seinfeld at 9 PM on Wednesdays or you’d miss it? Innovations such as the [...]