The Trade Show Director Never Saw It Coming
Ever wonder why a new trade show director’s hair goes gray by Day 3? by Tony Compton Johnny’s smartphone alarm rang precisely at 5:30 in the morning, but today he [...]
Event management
At Last, Penny-Pinching Catches Up with Association Organizers
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
25 Quarters and… Stopping: Consistent Tradeshow Industry Growth Comes to an End
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, [...]
Whose Show is It, Anyway?
by Robert Hughes Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors [...]
Matchmaker, Matchmaker
by Jo-Anne Kelleway Matchmaker, matchmaker, Make me a match, Find me a find, Catch me a catch. Matchmaker, matchmaker Look through your book, And make me a perfect match. [...]
Exhibition Objectives & The Paradox of Choice
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
Maybe, Finally, Big Data That Event Organizers Can Use
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was [...]
Want to Create a Revenue Windfall? Livestream Your Event.
by Steve Parker There is a push right now for event organizers to livestream their meetings to virtual audiences. The reason: those organizers see a windfall. How can you [...]
Destination Appeal: Selling & Delivering on an Impactful Host City Experience
by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last [...]
What Keeps the Most Innovative Trade Show Ticking after 50 Years?
by Gary Shapiro Remember life before time shifting–when you had to sit down at your TV to watch Seinfeld at 9 PM on Wednesdays or you’d miss it? Innovations such as the [...]