Event life

Success Strategies for Small Exhibits

July 22, 2018 // 1 Comment

Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be! [...]

Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention

July 15, 2018 // 0 Comments

By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]

Offer Value, Not Gimmicks

June 17, 2018 // 0 Comments

By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things [...]

Spring Cleaning for Exhibitors

May 27, 2018 // 0 Comments

By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host As the weather warms and flowers begin to [...]

The Harmony of Blending

May 6, 2018 // 0 Comments

By Jason Hensel Those struggling with work-life balance may be better off blending the two—a mindset that is growing more popular with working professionals. A SPECIAL [...]

5 Tips for Speaking Confidently and Persuasively With Undecided Stakeholders

March 25, 2018 // 1 Comment

By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders [...]