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Engaging the Digital Native: Strategies for Attracting Younger Audiences to Exhibitions

November 6, 2023

Gain a deeper understanding of the mindset of digital natives and use these strategies to attract and engage them at your exhibitions.

CEIR Chairperson Marie Browne Highlights Key Learnings from CEIR Predict 2023

October 23, 2023

2023 CEIR Chairperson Marie Browne reflects on key takeaways from this year’s Predict Conference in which leading business experts delved into the most innovative marketing trends emphasizing consumer centric models and explored the latest macro-economic insights.

Incorporating Inclusivity: A Guide to Making Exhibitions More Accessible and Diverse

October 9, 2023

Inclusivity is not only good for attendees, but good for exhibitions. In addition to expanding the show’s attendee base, it also positively affects the bottom line. Read on to learn how to incorporate inclusivity into your exhibitions!

Maintaining a Best Practices Health and Safety Risk Management Plan is a Must in Today’s Global Economy

September 25, 2023

CEIR Vice President of Research Nancy Drapeau, IPC reflects on the importance of having an up-to-date health and safety risk management plan and highlights key points from the recent CEIR webinar with Epistemix CEO John Cordier addressing the future of event health and safety.

Cresting the Wave: Businesses Must Navigate a Course Towards Sustainability

September 11, 2023

Oxford Economics examines the stumbling blocks companies are facing as they move toward greater sustainability and the strategies they are applying.

Designing Multigenerational Events: Navigating Challenges and Embracing Opportunities

August 21, 2023

Savvy event organizers understand the importance of capitalizing on the assets each generation brings to the table in creating events that appeal to their multi-generational attendee base. Here are tips on considerations to take for each group so that your events achieve their maximum potential.

No Guts, No Glory: John Galante’s Journey to High Quality Content, In-Person and Online

August 7, 2023

CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.

CEIR Q1 2023 Index Results Show Strong Rebound of US Exhibitions Industry Continues

July 25, 2023

Data for the first quarter of 2023 reflects the U.S. exhibition industry continues to move forward in reaching pre-pandemic performance levels. Read on for an in-depth look at the metrics and analysis.

Unleashing the Potential: How AI is Transforming the Events Marketing Landscape

July 10, 2023

Explore 10 ways in which event marketers are applying the latest AI tools to enhance attendee experiences and increase ROI for all.

Generative AI – The New, Shiny Bright Object: Play with This Tool, Do So Cautiously

June 19, 2023

CEIR’s Nancy Drapeau shares her experience so far using generative AI in her research including the good, bad and the ugly.

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