Give Attendees Product Information in the Format They Want!
By Nancy Drapeau, PRC, Research Director Today, there are movements advocating the elimination of paper entirely from the business-to-business exhibition floor and those [...]
Articles by mtucker2014
A Few More Notes on the Millennial Invasion
By Mary Tucker CEIR Blog Manager Now, before any feelings get hurt, I’d like to note I am using the term “invasion” with a very tongue-in-cheek intent for what latest [...]
Creativity Leads to Engagement
By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different [...]
2014 CEIR Predict Adds Marina Gorbis to Speakers List
By Mary TuckerCEIR Blog Manager As CEIR gears up for its fourth annual exhibition industry outlook conference: Predict on 11 September at the Intercontinental Hotel Chicago, [...]
The Millennials Are Coming! The Millennials Are Coming! Are You Ready?
By Nancy Drapeau, PRC, Research Director Being a native of New England, I couldn’t help using Paul Revere’s famous reference in calling attention to the major-workforce [...]
It’s Steam, Not Smoke, on the Horizon: 2014 CEIR Index Report
By Reagan Cook Momentum requires a direction and some speed, and our industry has lacked both in the past five years. Fortunately, the 2014 CEIR Index report indicates that [...]
Sponsorship Innovation: How We Increased Revenue by 30% in One Year
By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, [...]
How CEIR Positively Impacted Exhibitions Day
By Susan Brower, CEM Vice President, Marketing & Communications This week, more than 100 attendees participated in the industry’s first Exhibitions Day in Washington, [...]
Driving Motivators – Don’t Disregard Research
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel [...]
How to Pack a Punch When Exhibiting
By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. [...]