Event Data: Iceberg Right Ahead!
By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. [...]
Articles by mtucker2014
Millennials Are Value Driven Shoppers, This Plays Out in the Exhibition Industry
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase [...]
Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts
Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert [...]
If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the [...]
Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future
By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that [...]
Big Data and Analytics: Hype or Opportunity?
Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the [...]
Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation
By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships [...]
Another Case for Infrastructure Investment
By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of [...]
Infrastructure Investment Creates Positive Outcomes for the Economy… and the Exhibition Industry
Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Executive Director Jeff Werling, of Inforum at the University of Maryland, and one of [...]
Same Old, Same Old Just Won’t Cut It – Innovate Your Approach Every Year
By Cathy Breden, CAE, CMP, CEIR Managing Director Marco Pardi, President of UBM Tech Events and a panelist at the recent CEIR Predict Conference, suggests that exhibitions in [...]