By Mike Doane
Conferences and trade shows provide education and opportunity to a wide range of people with different abilities. It is more important than ever to make sure these people can access the full range of opportunities your event has to offer, both online and onsite. That’s why many tech companies are embracing website accessibility standards like WCAG 2.1.
Michelle Wyatt, CadmiumCD co-founder and CEO, says, “As a software company that services and supports global users with various backgrounds and needs, we take it as our duty to uphold this mission to the best of our ability.”
What is WCAG 2.1 AA Accessibility?
According to the World Wide Web Consortium (W3C), “Web Content Accessibility Guidelines (WCAG) 2.1 covers a wide range of recommendations for making Web content more accessible.” Its goal is to, “make content more accessible to a wider range of people with disabilities, including accommodations for blindness and low vision, deafness and hearing loss, limited movement, speech disabilities, photosensitivity, and combinations of these, and some accommodation for learning disabilities and cognitive limitations” (source).
Is compliance compulsory?
While these standards are not required by law for private companies, the EU does require all public sector websites to adhere to WCAG 2.1 equivalent standards (source). This includes products sold to or used by public sector organizations.
For now, US public sector sites only require 2.0 standard, but will likely adopt 2.1 standards in the near future as more organizations understand the need for modern accessibility standards.
Meghan Capiaghi, Lead Accessibility Developer, recently shared some tips on how CadmiumCD is making certain products more accessible (watch the recording).
Here are her 3 main tips on making your conference website more accessible:
1. Create Contrast on Your Site
Colors are an important factor for accessibility. To be truly accessible to those with visual impairments, your site must have a contract ratio of at least 4.5:1.
To determine if your selected colors meet the requirements, check out this website: https://webaim.org/resources/ contrastchecker/
2. Use Instructional Language
“Click this Button” makes no sense to someone who uses voice commands. Get creative with your language to reflect a wider audience. “Use this button” may be more appropriate.
3. Don’t Forget About PDFs
Do you share PDFs on your conference website site? Any documents linked from your site must also meet accessibility standards outlined by the W3C’s WCAG 2.1 initiative.
To learn more about how to create accessible documents, refer to this website: https://www.section508.gov/create
- An introduction to WCAG 2.1 standards can be found on the W3C website.
- CadmiumCD has created a resource for clients who would like to uphold WCAG 2.1 Level AA standards, which can be accessed here.
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this.