CEIR Examines Trade Shows for the Multi-Generational Workforce at ExhibitorLive

By Face to Face News

The existence of the contemporary multi-generational workforce is not news. What is of interest is the fact that trade shows are poised at the intersection of the generations, and in order to survive, they need to offer something for everyone.

How do marketers meet this challenge?

Nancy Drapeau, PRC has done extensive research on the subject as Research Director for the Center for Exhibition Industry Research (CEIR). Drapeau, (a young Boomer) and Amy Sondrup, Managing Director for Access TCA (and part of the millennial generation) will offer their insights into the CEIR data that explores this issue at ExhibitorLive in Las Vegas next week.

Their session, “How Does Your Exhibit Program Stack Up in a Multi-generational World?” (R315) will identify ways that trade shows can remain relevant as younger generations move into the ranks of corporate management.

Though an interactive approach covering research trends and best practice examples, session attendees will learn which aspects of exhibiting work well across generations and which preferences will need to shift to meet the needs of younger professionals. Topics will cover:

  1. Attracting attendees to a booth
  2. Attendee engagement in a booth
  3. Exhibit booth staffing approaches
  4. Onsite activities outside the booth that boost the impact of exhibiting

How Does Your Exhibit Program Stack Up in a Multi-generational World?” (R315) will be presented on Thursday, March 3, 2016 from 8:30 a.m. to 9:30 a.m. as part of the sales and marketing track. Click here for more details about ExhibitorLive.


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