Interview with B2B MEDIA on Addressing Generations in Workforce

Interview with B2B MEDIA on Addressing Generations in Workforce

This post written by Nancy Drapeau, PRC
Research Director

Last week Charlotte Woolard of B2B MEDIA asked questions about the recently-released report, Generational Differences in Face-to-Face Interaction Preferences and Activities. The format of the interview entailed a question and answer approach, aimed at understanding the impact of results from the perspective of event organizers. To read this article, go to:

http://www.btobonline.com/article/20130521/MEDIABUSINESS04/305209994/ceir-event-marketers-must-adapt-to-multiple-generations

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