Three sessions from the 2010 IAEE Mid-Year meeting are now available for your viewing. For those of you who were not able to attend or who were there and had a conflict, now have an opportunity to participate in the overall discussion.
Event Public Relations
Because of economic pressures on the media industry, many business-to-business events are attracting fewer members of the press than they were in years past (because of fewer publications, fewer reporters, and reduced funds to send reporters to events). Rather than settle for diminished returns on your public relations effort, this session will demonstrate how to generate more press coverage at your next event. The session demonstrates how to make it more likely that the coverage your event receives will be positive, and support the position of your event. Suggestions are made for how to get broad, national coverage of your vertical event. The session will also focus on methods to directly impacting public opinion, not just press opinions,and also focus on analyzing your event messaging, implementing an event messaging plan and using new methods to communicate your event’s messages, including social networking.
Michael Goodman, President, Extra Mile Media presented and the video link is here.
Your Digital Gameplan: Results from Digital + Exhibit Marketing Insights 2010
Benchmark your digital spend as a proportion of your overall exhibit marketing budget. Understand how online and social media tactics fit within the overall exhibit marketing portfolio. And make smarter decisions about how to incorporate digital into your next trade show as well as across your portfolio in 2011.
Hear one of the industry’s top experiential strategists share results from the 2nd annual Digital + Exhibit Marketing Insights report, created by the Center for Exhibition Industry Research in partnership with George P. Johnson Experience Marketing, co-produced with The Jordan Edmiston Group, Inc. and with support from the Event Marketing Institute. Special attention is paid to translating findings into specific recommendations on how to move forward and drive better results from exhibits using digital.
This session was presented by Kurt Miller Executive Director, Program Strategy George P. Johnson Experience Marketing. The video link is here.
Extreme Makeover: Audience Development Edition
Many events are finding it challenging to grow attendance. In this session, attendees look at how to increase attendance using innovative marketing strategies based on predictive modeling, data mining and “test and learn” strategies. A real-life case study illustrates how to improve the effectiveness of audience development programs including email, direct mail, telemarketing, banner ads, website optimization, social media, search engine optimization, pay-per-click ads, and co-marketing programs.
Robert M. Hodgson, President, Predictive Marketing presented this session and the video link is here.
As always, we would welcome your comments on these topics.
