There were several sessions which were video taped at the Senior Executives Roundtable held in Boston on 13 July of this year. We would like to highlight them and offer the direct links so that you can take advantage of the education and add your comments as well.
Virtual Events- Friends or Foe?
Producers of face-to-face events once viewed virtual events as a threat to physical event attendance. Now they’re discovering that the technology can help physical shows. This session explores strategies and case studies on the synergistic use of virtual event environments by physical event producers. It explores how they use virtual events to increase attendance, create new revenue streams, expand audience reach, and extend the duration for live events. It examines some virtual event best practices and learnings — what works and what does not. Lastly, it provides an open forum discussion of the different timing strategies for launching the virtual component of such “hybrid” physical-virtual events and suggests how finding the right hybrid event deployment strategy for you can drive new levels of success in achieving your event’s business goals.
Melinda Kendall VP Business Development Immersa Marketing led this panel. The video link for this session is here.
Broken! Can it Be Fixed?- The Service Contractor Pricing Model
Exhibitors complain about rising costs. What can show management do to contain costs? Is there a new model to replace what is being done now? How do we justify the costs? Should there be an open floor? This session addresses the options that are open to everyone to reduce the cost to all exhibitors of doing our shows.
Chuck Schwartz, CEM Chairman, ConvExx was the moderator of this panel and the link for this video is here.
Trade Show Growth and the Role of Capital
This session provides an overview of the trade show industry and where we are today. Discussion topics include opportunities and challenges for the trade show industry, requirements for capital, sources of capital, and projections of where the trade show industry will be by 2015.
Jack Withiam, Executive VP and General Counsel, dmg world media was the moderator of this panel and that link can be found here.
Please add your thoughts to the discussions started in Boston my clicking on our comments link. Thank you!
