In creating this report for CEIR, it was my desire to show that anyone can calculate a return on a trade show activity. However, many companies struggle with determining ROI from their exhibiting dollars.
When an exhibiting company assesses the return of a given show, it requires, time, money and effort. Once they have results, they must determine how to use that information to shape future events.
Numbers can be powerful!
Armed with the proper numbers decisions can be made. But so many companies are in the dark about what the return is on their show.
An important tool to help evaluate a show is the ROI Tool Kit. It is free, easy and can be a powerful measurement tool for your organization. If you have not signed up for a free account, please do so here.
I authored Let the Numbers Fight for You to offer a new outlook on the complicated issue of determining trade show ROI. Click here to download the report today:
http://www.ceir.org/store_products.view.php?id=1257
Skip Cox has given us a sample completed report below. This number, a 12:1 return should get someone’s attention in the “C’ suite of an organization.
