In this interview, Doug Ducate shares his opinions on Virtual Events and then transitions into a discussion on the Generational Study released last year.
We are always interested in your opinions, even if they are different from Doug’s!! So please share them with us.
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Doug, I think that you are right on target. While I don’t believe that anything can match the face-to-face opportunities offered by a trade show event, especially for smaller companies that exhibit, digital marketing is a fact of life. Better that we embrace it, as you suggest. Used effectively, it can help the exhibition industry.