Effective Methods for Visitor Promotion, Part II is now available on www.ceir.org. Exhibitors should take advantage of this new research - it offers benchmarking data for exhibit spend on pre- and post-exhibition promotion and essential findings on the usage and effectiveness of promotional tactics by exhibitors.
Survey participants included over 200 exhibitor respondents representing a cross-section of the exhibitor population, with nine out of ten holding marketing or sales job titles. Survey results validated the most effective and least effective methods for increasing booth traffic according to surveyed exhibitors.
Top ten findings from exhibitors which are revealed in the Effective Methods report include:
- #10 According to exhibitors, the least used promotion activities are also some of the most highly effective for driving traffic.
- #9 Budget is perceived to be the biggest threat to exhibit promotion efforts.
- #8 Of the three most used exhibit promotion activities, giveaways are rated as the most effective for driving traffic to exhibitors’ booths.
To find out what the remaining seven most interesting findings from the study are, download Effective Methods Part II today at www.ceir.org by clicking here.
