Booth Recall – What is Most Memorable and Why You Should Care?

February 28, 2012

In today’s blog post, we will discuss a CEIR report regarding the booth recall factors of attendees being able to remember a particular exhibit on the show floor. The study is an update to a report Most Memorable Exhibits: An Analysis of the Factors Affecting Exhibit Recall, published in 2000. Memorability is important to an [...]

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Improving Numbers for the Exhibition Industry

February 24, 2012

Last week Doug Ducate, president and CEO of CEIR, gave a presentation to the NY Chapter of IAEE. The title of the presentation: Outlook 2012 and Beyond: Where Are We Now and Where Will We Be Tomorrow? Are We A Shrinking Violet or a Blooming Rose? In this session he related statistics from the CEIR [...]

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CEIR President & CEO Doug Ducate Provides Insights on Crain’s NY Business Article Regarding Meeting in NYC on Proposed New Convention Center

February 22, 2012

In a recent article by Crain’s NY Business titled: Unhappy convention exhibitors grill Genting – Trade show industry feels left out of discussions over a new Queens center.  To view a copy of the article, Google the title “Unhappy convention exhibitors grill Genting” and it will be pulled up in your browser. Doug Ducate provided [...]

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Additional Insights into the Spend Decision Study

February 16, 2012

The response to the newly released CEIR study, The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget has been very positive. This study  “evaluates the behaviors and opinions of marketing executives at medium-to-large organizations that use business-to-business exhibitions as a part of their marketing mix. Results provide insight into how much of [...]

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New Research Slated for 2012

February 14, 2012

Last week, at the CEIR offices, I asked Nancy Drapeau, PRC, Director of Research what the plans are for new research initiatives for 2012.  I captured her response in this video during which she outlines the exciting update of a 2012 research study which revolves around the value of face-to-face interactions. What aspect of these [...]

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Exhibitors Measure Success by the Number of Leads

February 9, 2012

The new CEIR report, The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, is an update to its 2009 findings.  In this report, an analysis is made of: the changes and trends in the exhibition industry during the past several years, how the economy has impacted the global industry, and the outlook [...]

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Exhibitions: How Do They Fit in the Overall Marketing Budget?

February 7, 2012

Last week, CEIR released an update to the 2009 report, The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, which provides an analysis of the changes and trends in the exhibition industry during the past several years, how the economy has impacted the global industry, and the outlook for the near future.  [...]

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Exhibitions from the Viewpoint of Young Professionals

February 2, 2012

A CEIR report released last year has many important facts regarding the young professionals in our companies and their attitudes regarding trade shows.   The report is titled: The Power of Exhibitions for the 21st Century Phase II: Identify, Discover and Embrace Change from the Point of View of Young Professionals. The following is from the [...]

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Exhibition Innovation Discussion with Doug Ducate

January 31, 2012

Earlier this month, Forbes had an article written by Consumer Electronics Association President and CEO Gary Shapiro titled: Want Innovation? Go to a Tradeshow.  In today’s blog post, we have a video of CEIR President and CEO Doug Ducate discussing the necessary innovations for show organizations. How are you bringing innovation to your show? Please [...]

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The Value of Exhibitions in Meeting Sales Objectives

January 26, 2012

The lifeblood of any company is sales.  To have a sales pipeline which is robust is a  key marketing objective.  Exhibitions can aid the process of identifying prospects and help move them along into the sales funnel.  In the recently released CEIR report, The Changing Environment of Exhibitions one of the Fact Sheets states: Business-to-business [...]

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